“We need a music video Craig – what can you do?”
“Not too sure. Any thoughts?”
“What about a lyric video? That’s simple enough to get the music out there a little more.”
“Sure – I’ll talk to Will Agnew. He did the video for Hole In The Wall Gang.”
That pretty much was the conversation between New Zealand musician Craig Elliott and the record label that has recently put out his debut album, Tender Trample, a mere few weeks ago. To be honest, we didn’t think there would be much to it – just some simple words like a fan-made video you often see on Youtube. What we ended up with instead was an unexpected psychedelic karaoke video from Wellington video-maker Will Agnew that, admittedly, does have the lyrics for your viewing pleasure however the dirge of background noise might distract you from the overall purpose of the video.
A lot like Craig’s noisy music itself then, we’re sure you’ll agree.
Tender Trample is available now through all good digital services (including Bandcamp).